The move points to a growing need to cater to a younger customer base, one that wants designer clothes not just for big occasions but also wishes to make them a part of their day-to-day lives by interpreting individual pieces in individualistic manners.
What do *you* think about Bollywood's style file?
Here's looking at all the hot looks that made waves in 2020.
The hottest showstoppers at Lakme Fashion Week Spring/Summer 2016.
All the backstage action from Miss Transqueen India 2018, a transgender beauty pageant, held in Mumbai.
Fearless Kangana Ranaut reigns over this Wonderland.
Celebs walked the ramp to support Anu Ranjan's #BeWithBETI campaign.
'Stories can change people.' 'But there's a story we have been afraid to see and hear about ourselves in this industry.' 'A story about which voices we respect and elevate, and which we tune out.' 'Story about who's offered a seat at the table and who is kept out of the rooms where the decisions are made.'
Aditi Phadnis remembers the former prime minister on her 102nd birth anniversary.
10 chic ways to wear the colours of the Indian flag.
'He knows what he doesn't want and likes exploring the rest with his cast and crew, so it's like a journey of making something beautiful together.'
Celebrate the last day of Navratri with purple, the colour that symbolises luxury and power.
On her 47th birthday on November 1, Sukanya Verma showcases 15 of her most memorable silver screen costumes.
A weekly roundup of the best and worst styles from the celebrity circuit.
The actress and her brother, Saqib, walked for Two Point Two at the on-going Lakme Fashion Week.
Rediff photographer Hitesh Harisinghani brings you all the action!
Swati Kalsi's collection was an ode to the traditional Sujani embroidery and Priyanka Ella Lorena Lama's USP was minimal measurements and stitching involved.
Designer duo Shyamal and Bhumika launched their collection titled The Renaissance Muse at FDCI India Couture Week.
Sadly, in India, wages for artisans never take into account their specialised skills.
Kiara Advani and Kartik Aaryan turned showstoppers for Manish Malhotra as he launched his festive collection in Mumbai.
Traditional textile and art forms are being adapted into modern-day garments, ranging from the super-luxurious to the casual.
A recent survey discovered that Bengaluru has some of the classiest high streets in our country.
'I would like to get married in a really old haveli by a beach.'
Day 2 at Amazon India Fashion Week saw some stunning Indian creations on the ramp. Take a look!
Wedding style re-imagined!
Fashion designer Gaurang Shah presented a stunning collection at Lakme Fashion Week Summer/Resort 2016.
Gaurang's Lakme Fashion Week collection will leave you absolutely craving a celebration.
Dhiraj Deka talks to Tista Sengupta/Rediff.com on how designers still struggle to acquire original Silk fabric from the market and how his growing business has helped the weavers earn more and lead a better livelihood.
Designer Sanjay Garg brought the curtains down on Day One of LFW at the Royal Opera House, Mumbai.
Rediff readers tell us what their first salaries were.
This star designer who has now found an audience on foreign shores, all thanks to her minimalistic style, and worship of Indian fabrics.
Bollywood actor Shriya Saran ruled the ramp at Amazon India Fashion Week Fall 2016.
The actress cemented her 'cool girl status' looking resplendent in orange.
Actress of Pakistani origin Sofia Hayat tells us about her style statement at Lakme Fashion Week.
Get inspired by celeb style this Navratri!
Take inspiration from your favourite celebs.
'You can choose who you would like as your showstopper.' 'You have the freedom to create your own background -- sun, moon and the stars, which may sometimes not be possible in a physical show.'
Designer Paromita Banerjee showcased her latest offerings on Day Four of the LFW. Titled 'The laal paar and other stories', her line sought to add a rustic touch and de-glamorise fashion; it was inspired by the 'laal paar', the traditional hand-woven red border sari of Bengal. Here's a glimpse.
Kicking off the inaugural show of the HDIL India Couture Week on September 16, was celebrated designer Ritu Kumar.
Some broke stereotypes. Some inspiring. Some made our jaws drop.
